Small businesses in today’s digital technology era have a plethora of business marketing automation tools to choose from. Right from market research and product development to search engine optimization and customer relationship management, you can find the tools you need to save time and optimize your results. A small business owner is an entrepreneur who juggles a lot to make everything work despite challenges like limited resources. At one time you will handle finances and at another time you find yourself doing all the work of a digital marketer. All these jobs can be overwhelming, but if you take the time to find out which tools you can use to automate your business will be surprised how much time and money you can save. That can definitely impact on your business in a big way than you can imagine.
Market research and competitive analysis
When you are just considering to start your small business, you definitely need to do research and understand what the market needs are. Skip this step and you can be sure chances of success will be very slim. You must do some analysis to find out what the competition is doing so that you can do much better. This analysis will need to be done again and again throughout the different stages and cycles of your business. You will therefore need tools that can automate it to help you quicky collect and analyze the data that gives you insight to know what the competitors’ strengths and weaknesses are. For instance, there are tools like LinkDiagnosis to help you study the link profiles of the competitors since the number of backlinks for any website is one of the strongest Google search ranking factors.
Website building and hosting services
Website development too doesn’t have to cost you any amount of money you can’t afford. WordPress is the best choice for most small businesses across the sectors as the CMS or content management system makes it easier to develop a website in no time.
Some people opt for the free version of WordPress, but the self-hosted version is always the best option if you want something more serious for your business website or blog. Web hosting services can be affordable and offer great value for any small business if they include a variety of extras including drag-and-drop website builders for beginners. Hostgator and bluehost are some of the most popular web hosts you might want to consider if you are looking for 100% uptime and excellent customer support.
Customer communications automation
This is another critical area you will need to look at. Here there are a plethora of tools to choose from as well based on the needs of your business. Every business needs to look at the ways it engages with customers so that it may take steps to increase satisfaction and beat competitors. If you keep sending out similar email messages to clients based on their responses, actions or enquiries, you will need to look for some of the best email marketing autoresponders in aweber vs getresponse reviews These offer a variety of features and capabilities including integration with useful apps and social media. You not only send out beautifully designed newsletters to segmented groups of contacts, but you can also share the messages on social media to boost your marketing campaigns. Gmail users can enable canned responses under the settings section to avoid typing same emails time and time again. CRM software solutions are great if you can afford them as they provide many options for automating the communications you send to customers.
Social media and branding
Social media is the new way of socializing your business brand and you can’t avoid it. This will demand a lot of time that you may not afford, but now it is possible to maintain a constant stream of information across your social accounts thanks to tools like hootsuite and syndwire. Also get your business added to the Google+ local lists and take advantage of the free promotion.